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In this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Originally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years.
Along the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.
In this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.
“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”
— Pepa Ivanoff
Timestamps:
00:00 Introduction
01:38 Entre Palmeras - A Studio Canvas
03:17 From Surfboards to Murals - How It All Started
04:48 Questioning the Myth That Art Isn't a Real Career
07:25 Financial Freedom on Your Own Terms
09:15 Saying No More Than Yes - Evolving the Commission Practice
11:15 The Bird of Paradise Mural - A Repeat Client
12:09 Having the Money Conversation Early
15:25 Getting Comfortable with the Money Conversation
16:47 How She Discovered She Was Undercharging
18:39 The Pilates Studio Mural - A Client Who Became a Friend
19:29 The Starving Artist Myth
20:36 Final Advice
Connect with Pepa
Website: https://pepallama.com/
Instagram: https://www.instagram.com/pepallama/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
