CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!

In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income.

*Alyssa Barajas *
Instagram:  https://www.instagram.com/alyssambarajas/ 
Website: https://teamcirca.com/agent/alyssa-barajas 

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Meet Alyssa Barajas
00:00:18 From Medicine to Real Estate
00:02:15 Scaling to 25 Deals
00:03:30 Hiring an Assistant
00:06:23 Systems and CRM Setup
00:10:04 Delegation and Standards
00:15:59 Vendor Videos for Referrals
00:20:45 Social Media Content Plan
00:23:42 Posting Cadence and Lead Split
00:25:51 No Prospecting Needed
00:26:41 DIY Media Workflow
00:28:36 Gear Apps and AI Editing
00:29:59 Authenticity Beats Production
00:32:30 Scheduling Posting Strategy
00:35:06 Content vs Lead Gen Debate
00:38:19 Algorithm Shifts and Discovery
00:40:35 Search AI and Local Visibility
00:45:16 Learning Rooms and Mentors
00:47:10 Goals Mentorship Script
00:49:48 Rapid Fire Closing