An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property.
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Connect with Neyshia Go
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https://neyshiago.com/
Presented by Forward One Real Estate
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Timestamps
00:00:01 - Introduction and Neyshia’s Path into Real Estate
00:03:41 - Building a Business from Scratch
00:06:56 - Why Development Became the Goal
00:10:04 - Creating Lasting Value for Developers
00:11:37 - How to Define and Underwrite a Developer's Buy Box
00:15:07 - Back-of-the-Napkin Deal Analysis
00:20:58 - Why Environment and Proximity Matter
00:23:45 - Turning Proximity into Early Listings
00:25:50 - Pairing New-Agent Hustle with Experience
00:29:34 - Leaving a Long-Term Partnership
00:30:30 - Choosing Sotheby's and Building a Boutique Team
00:32:34 - Maintaining Standards Through Compensation and Training
00:36:14 - Small-Team Production and Quality Over Quantity
00:38:36 - Investing in Leverage and Valuing Your Time
00:39:53 - Bespoke Marketing for Every Luxury Listing
00:44:11 - Personal Reflections and Rapid-Fire Questions
