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How does NOV connect marketing with the market, customers, technology, and business growth? We explored why creativity, strong relationships, employee engagement, and constant testing is needed for long term business growth.
In Episode 36 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with David Reid, CTO and CMO of NOV and Chief Executive Officer of redM, an organization focused on raising awareness and mobilizing leaders to fight human trafficking.
David explains why marketing in industrial companies must be closely connected to the market, technology, customers, and business growth. He shares how his background in architecture, product development, and operations shaped his approach to marketing, leadership, and creative work. David also discusses storytelling, creative teams, employee-led social media, brand management, trade shows, technical content, and why companies should keep testing new ways to connect with customers. He also explains how human relationships, curiosity, and creative thinking can help teams work better and drive business results.
With a background in architecture, technology, products, and operations, David Reid explains how leaders can connect marketing to the market, customers, and business growth. He shares how understanding customers, working closely with technical teams, and being present in the field can help companies find opportunities and improve their products. David also highlights the value of storytelling, creative teams, employee-led social media, technical content, testing new ideas, and building strong relationships while creating environments where people can grow and do their best work.
In this episode, expect to learn:
-How connecting marketing to the market, technology, customers, and business growth can improve results
-Why understanding customers and being present in the field helps companies identify opportunities and improve products
-How storytelling and creative work can help technical teams communicate ideas and gain support
-The value of employee-led social media, technical content, and strong relationships in B2B marketing
-How testing new ideas, questioning existing practices, and adapting to change can help companies connect with customers and drive growth
Explore NOV’s energy technology solutions and learn more about the company’s work across the global energy industry.
Visit: https://www.nov.com/
Learn more about David’s nonprofit, redM, focused on raising awareness and taking action against human trafficking.Visit:https://www.joinredm.com/
Timestamps:
[00:00] - Teaser
[00:51] - Introduction of podcast and guest David Reid
[03:21] - The CMO Role in Industrial Companies
[06:46] - Storytelling, Creativity, and Global Inspiration
[09:57] - Protecting Creative Teams and Building Engagement
[16:02] - Scaling Human Connection Across Teams
[24:36] - Employee Social Media and Brand Management
[33:25] - Structuring Teams Across 300 Brands
[44:39] - Trade Shows, Technical Content, and Events
[48:58] - Advertising, Social Media, and Customer Connection
[54:08] - Final Thoughts on Creativity and Leadership
Follow our Guest David Reid on:
-LinkedIn: https://www.linkedin.com/in/davidred/
-NOV (LinkedIn): https://www.linkedin.com/company/novglobal/home/
-NOV (Website): https://www.nov.com/
-redM (LinkedIn): https://www.linkedin.com/company/redmovement/home/
-redM (Website): https://www.joinredm.com/
Follow Host Arnaud Dasprez on:
-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
-Facebook: https://www.facebook.com/arnaud.dasprez
-Instagram: https://www.instagram.com/arnauddasprez/
Follow the Podcast:
-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/
-Visit the HexaGroup Website: https://www.hexagroup.com/
-Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801
-Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
