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How is PRTI Inc building a scalable business around waste tire deconstruction, recovered materials, and targeted stakeholder communication?
In Episode 34 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Chris Hare, Chief Executive Officer at PRTI Inc, The nTete Group & Independent Agent at Nonvoice Agency, about how he is addressing the underserved problem of waste tires through a protected, patented process designed to deconstruct tires and recover valuable materials. Chris explains why the company focuses on economic efficiency as much as recycling value, how it works with existing tire logistics networks, and why structured financing, permitting, stakeholder education, and investor communication are central to scaling a technical B2B business.
Chris Hare shares perspective from a career spanning large companies, young companies, consulting, innovation strategy, intellectual property, and scaling small teams. The conversation covers practical lessons for industrial growth, including how to communicate with investors, qualify partners, build credibility when proprietary information cannot be fully public, and prepare a company’s functions to grow alongside new facilities.
In this episode, expect to learn:
-How PRTI Inc is working to solve the waste tire problem through tire deconstruction and recovered material markets
-Why recycling claims need to be backed by financial efficiency, energy efficiency, and practical business value
-How technical B2B companies can build credibility through objective analysis, targeted communication, and trusted relationships
-Why investor fit, fast decisions, and clear communication matter during complex fundraising cycles
-How PRTI Inc is planning for facility growth while also building the team, systems, and functions needed to scale
📢 Learn about PRTI Inc’s waste tire deconstruction and recovered materials process Visit: https://www.prtitech.com/
Timestamps:
[00:00] - Teaser
[00:50] - Introduction of podcast and guest Chris Hare
[01:47] - PRTI Inc’s waste tire deconstruction process
[03:27] - Recycling language, green claims, and business economics
[04:58] - Raw materials, output markets, and financing challenges
[08:15] - Building B2B credibility with proprietary technology
[10:55] - Waste tire supply and logistics
[12:17] - Tire manufacturers, renewable goals, and material reuse
[16:51] - Global expansion and North Carolina technology roots
[19:58] - Stakeholder communication and targeted marketing
[29:43] - Investor communication, fit, and fundraising strategy
[32:44] - Challenges of fundraising and investor decision-making
[37:49] - Evaluating investor fit before approaching funds and VCs
[40:02] - Next facility, company growth, and scaling priorities
Follow our Guest Chris Hare on:
-LinkedIn: https://www.linkedin.com/in/chris-hare-18b46/
-PRTI Inc (LinkedIn): https://www.linkedin.com/company/prti-inc/
-PRTI Inc (Website): https://www.prtitech.com/
-The nTete Group (LinkedIn): https://www.linkedin.com/company/the-ntete-group/
-The nTete Group (Website): https://www.ntete.com/
-Nonvoice Agency (LinkedIn): https://www.linkedin.com/company/nonvoice/
-Nonvoice Agency (Website): https://www.nonvoice.com/
Follow Host Arnaud Dasprez on:
-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
-Facebook: https://www.facebook.com/arnaud.dasprez
-Instagram: https://www.instagram.com/arnauddasprez/
Follow the Podcast:
-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/
-Visit the HexaGroup Website: https://www.hexagroup.com/
-Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801
-Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
