Everyone is using AI. The question Michael and Avy keep getting is: if I can just ask ChatGPT or Claude for the answer, why do I need a pricing expert?

It is a fair question and they do not dodge it. This episode goes deep on where AI actually falls short in pricing and why the gap between getting an answer and making it stick is bigger than most companies realize.

In this episode Michael and Avy get into why AI can give you the analysis but cannot get your team to buy into it, why the scariest part of DIY pricing is that you will never see the money you left on the table, how internal pride around homegrown AI solutions is quietly setting companies up for failure, why change management is the part of pricing that no prompt will ever replace, and why the loudest voice in the room is still winning pricing arguments and what to do about it.

Drop your thoughts in the comments. Are you using AI for pricing decisions and how is it working out?

Subscribe for more Season 4 episodes dropping weekly.

#PricingStrategy #AIAndPricing #ThePricingGuys #PricingPodcast #RevenueStrategy #ChangeManagement #B2BPricing #PricingExperts #RevenueManagement #Season4 Revenue Management Labs  The Pricing Guys

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