• why an ad can do well for a week and then “die,” including choosing an objective not optimized for clicks, too-small budgets, audiences that are too small, not enough creative variety for Andromeda, ad fatigue (check frequency), and making changes that force Meta to relearn.
• I cover what a low click-through rate (under 1%) usually means: if CPM and reach aren’t signaling a bad audience, it’s typically the creative and messaging, so improve the hook, speak to a clear pain point, make the call to action crystal clear, and test new creatives and hooks (cold traffic benchmarks are about 1–2%).
• I clarify boosting posts vs Ads Manager: boosting is fine for reach/engagement but gives Meta control with limited targeting, placements, and tracking; Ads Manager is better for conversions, list growth, webinars, and sales because you can optimize for specific goals, build audiences, and track/retarget with the pixel.
00:00 Welcome and FAQ Setup 00:25 Ad Performance Suddenly Drops 00:51 Why Reach and Clicks Tank 01:48 Fixes Budget Audience Creative 02:49 Creative Fatigue and Edits 03:34 Low CTR Diagnosis 04:34 Improve Hooks and Messaging 05:26 Boost Posts vs Ads Manager 06:09 When Boosting Works 07:15 Why Ads Manager Wins 08:05 Wrap Up and Share
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