Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community.
She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid tier is especially difficult because it asks strangers to create an account and provide a credit card.
Covitz recommends warming prospects first through brand awareness by running ads to a free community, delivering value, and then inviting engaged members to upgrade to the paid tier as a natural next step.
She previews a future episode on ads that work for warm audiences and references Evelyn Weiss as a technical Skool ads resource.
00:00 Welcome and Series Focus 00:34 Why Ads to School Fail 01:22 Friction Kills Conversions 02:24 Free vs Paid Communities 03:38 Warm Up Funnel Strategy 04:33 Bucket Method Recap 05:02 Next Steps and Resources
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