Why Your Instagram Engagement Dropped (And What Actually Matters Now)

If you’ve been wondering why your likes are down, why nobody’s engaging, and why your followers aren’t seeing your posts anymore, this episode is for you. I’m pulling up my own analytics to show you a post with 1,700 saves and only 538 likes, and explaining why likes have become one of the weakest signals on Instagram. A Metricool study of 15 million posts found reach is down 31 to 35% year over year, so a lot of what you’re seeing is the whole platform, not you. I’m breaking down what Instagram actually rewards now (watch time, sends, saves, and comments), how to give every post one main job, and the four steps I’d use to fix your engagement this week.

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Show notes: https://nicoleialeggio.com/why-your-instagram-engagement-dropped-and-what-actually-matters-now/