Why Rocket is ditching the traditional marketing funnel

This episode of Brand New World also features an interview with Accenture Song CEO Ndidi Oteh, as part of Fast Company’s “Creativity at Work” series in collaboration with Accenture Song.

One in six American mortgages is now serviced by Rocket. That massive market share encompasses almost 10 million borrowers and $2.1 trillion in principal balance. But it wasn’t that long ago that Rocket was lagging in brand awareness. 

CMO Jonathan Mildenhall has had a storied, award-winning career across brands of all stripes, from Coca-Cola to Airbnb. Now with Rocket, he’s aiming to build the company’s services into the world’s first "AI-fueled home ownership platform.”