Late last year, Ford launched its first new global brand strategy in over a decade. "Ready. Set. Ford." hit the U.S. last September and is gradually rolling out in Europe, Canada, and South America throughout this year.
Leading the charge is Ford’s Global chief marketing officer Lisa Materazzo, who joined the company in 2023, after 20 years at Toyota, where she led marketing for the Lexus and Scion brands.
In this episode, Jeff Beer talks to Materazzo about how and why "Ready. Set. Ford." goes far beyond just a marketing strategy, how our relationship with car brands has evolved most in recent years, and more.
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