Taste

Is "taste" the must-have skill of the AI era — or just the latest tech buzzword? In this episode, Petra Wille and Teresa Torres unpack the growing hype around taste as a differentiating human trait in a world where AI is eating through design, delivery, and discovery. Teresa pushes back hard: taste is rarely defined, can't be easily taught, and risks becoming a cover story for "my preference trumps yours." Petra adds nuance, acknowledging the real pattern-recognition that comes from years of product experience — while questioning whether it's actually worth investing in. Together they trace the idea back to its roots: product sense, founder mode, and the enduring myth of the lone visionary. What they land on instead? Discovery skills, customer understanding, and learning to collaborate with AI — because taste without evidence is just opinion.