Product Builder Myth

Is the "product builder" trend the future of product management—or just the latest thing everyone thinks you should be doing?

In this episode, Petra Wille and Teresa Torres push back on the hype. They dig into whether product managers should be vibe coding, what actually determines if it works (spoiler: it's your org setup, not the tools), and why "just because you can doesn't mean you should." They also break down the three distinct layers where AI is changing product work—and why mixing them up causes chaos.

Whether you're a PM wondering if coding is now part of your job, or a product leader figuring out how to set your team up for success, this one cuts through the noise.