Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility

Every single person alive has asked themselves the same question: 
"What should I do with my life?"

Tomas Hoyos, cofounder and CEO of Apt, is building an AI-powered career mentoring platform to help millions of people answer this question at a moment when AI is about to make it harder for everyone.

Tomas breaks down:

• Why long onboarding quizzes counterintuitively convert better vs. short ones 
• How switching to a conversational AI quiz lifted onboarding conversion 60%+ 
• Why Apt charges from day one but is still betting on freemium long-term
• The playbook app-layer AI startups need to win vs. OpenAI and Anthropic

Tomas Hoyos:

• Website: https://www.tryapt.ai/
• Substack: https://tomashoyos.substack.com
• LinkedIn: https://www.linkedin.com/in/tomas-hoyos/
• X: https://x.com/tjhoyos

Phil Carter:

• Website: https://www.philgcarter.com/
• Substack: https://philgcarter.substack.com
• LinkedIn: https://linkedin.com/in/philgcarter
• X: https://x.com/philgcarter