This episode is sponsored by Getty Images, home to market-leading creative and editorial content from the world’s best photographers and videographers. http://www.gettyimages.com
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In this episode, Aven Yap speaks with Lyanna Kea, a Malaysian Chinese creator, actor and producer with over 15 million fans, about building the viral world of Aunty Kea and turning content creation into a genuine production business.
From starting out broke and stuck at home during COVID as an international student, Lyanna shares how a pyjama-friendly “Asian mum” character grew into Kea Productions, a team of 16 people running scripted, animation and lifestyle channels across multiple platforms and languages.
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Listen to hear Lyanna talk about:
- Why quantity beats quality when you are starting out
- How she runs pre-production, production, post and development each week
- Why long form video drives loyalty and revenue, not just views
- Learning to delegate and build a business that survives when she steps away
- How her content opened doors to Screen Australia, ABC’s Ground Up and more
- The shifting relationship between creators and the traditional screen industry
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If you enjoyed this episode, please subscribe & leave a rating or review to help us reach more listeners for We Interrupt This Broadcast.
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Further information after listening to the episode:
- Lyanna on LinkedIn: www.linkedin.com/in/lyanna-kea-7a557a413
- Lyanna on Instagram: https://www.instagram.com/lyanna_kea/?hl=en
- Lyanna on YouTube: https://www.youtube.com/@LyannaKea
- Lyanna on Facebook: https://www.facebook.com/lyannakeaa/
- Lyanna on TikTok: https://www.tiktok.com/@lyanna_kea?lang=en
- Kea’s Universe on Instagram: https://www.instagram.com/keasuniverse
- Kea Plus Ultra on Instagram: https://www.instagram.com/keaplusultra/
- Kea Plus Ultra on YouTube: https://www.youtube.com/@KeaPlusUltra
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This Deep Dive interview is hosted and edited by Aven Yap.
If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!
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Instagram - https://www.instagram.com/weinterruptpodcast
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Thanks to Getty Images for sponsoring this episode. If you’re looking for historical, contemporary or creative footage, head to gettyimages.com.
