Kirsty Stark sits down with the team behind Leviticus: Writer/Director Adrian Chiarella, Producer Sam Jennings (Causeway Films), and Distributor Marc Wooldridge (Maslow Entertainment) for Part 2 of a two-part conversation about what it takes to make a million dollars at the Australian box office.
If you missed Part 1, head back to last week's episode, #77.
The queer horror feature reached almost 1.5 million dollars domestically, and in this conversation the three share what happens on the ground when you make a sale at Sundance, the strategy behind opening weekend, and how to turn audience members into fans.
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Listen to hear Adrian, Marc and Sam discuss:
- What actually happens in the 48 hours after a Sundance screening
- How to choose the right partner when you have multiple offers on the table
- Why going day and date with the US gave Leviticus the advantages of a global release
- The accidental in-season Q&A strategy that gave the film's theatrical run a boost
- What number you need to hit on opening weekend to reach a million dollars
- How involving and empowering their audience helped turn viewers into passionate advocates
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Further information after listening to the episode:
- Leviticus Trailer: https://www.youtube.com/watch?v=WXuK0vlFxII
- Leviticus on Letterboxd: https://letterboxd.com/film/leviticus-2026
- Adrian Chiarella on Instagram: https://www.instagram.com/adrianchiarella/
- Sam Jennings on Instagram: https://www.linkedin.com/in/samantha-jennings-89674621
- Maslow Entertainment on Instagram: https://www.instagram.com/maslowentertainment
- Sam Jennings on LinkedIn: https://www.linkedin.com/in/samantha-jennings-89674621
- Marc Wooldridge on LinkedIn: https://www.linkedin.com/in/marc-wooldridge
- Maslow Entertainment: https://www.maslowentertainment.com
- Causeway Films: https://www.causewayfilms.com.au
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This Deep Dive interview is hosted and edited by Kirsty Stark.
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