Ep 112 - Coaching Call #20 | Mike is Going to Charge for Diag??

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERE

Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Save $100 when you use code CONFESSIONS HERE

When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!

Mike Allen sits down with Matt Lofton for another open-book coaching session, digging into the real numbers behind one of Mike’s shops and figuring out what has to change to push it past 20% net profit. They break down car count, closing ratio, effective labor rate, gross profit per billed hour, staffing capacity, revenue per employee, and why a shop can look busy while still leaving a lot of money on the table. The conversation eventually forces Mike to reconsider one of his favorite controversial strategies—free diagnostics—and whether qualifying customers and charging for testing could actually improve the shop. As usual, there’s plenty of math, sarcasm, questionable financial decisions, and Mike reluctantly admitting that Matt may have a point.

Timestamps
00:00 Mike Forgot the Most Important Podcast Preparation: A Drink
01:21 A $734 Power Bill vs. Matt’s Accidental Backyard Rainforest
04:25 Growing the Business Just Creates New Problems
07:35 Are Shop Owners Bad at Celebrating Wins?
11:33 Opening the Books: $115K Revenue, $530 ARO & 24% Closing
14:40 The Shop’s Best Month of the Year
15:18 Building a 20%+ Net Profit Goal
18:18 How to Calculate the Revenue Your Shop Actually Needs
20:41 Can the Current Team Produce Enough Hours?
25:45 “I Have No Excuse Not to Put $25K–$30K in the Bank”
27:04 Could This Be a 30% Net Profit Shop?
27:45 The Gross Profit Per Billed Hour Every Shop Needs to Know
30:21 The Problem With a 24% Closing Ratio
31:47 Your Loss Leader Doesn’t Have to Be for Everybody
34:29 23 Cars Out of 110 Generated $0
34:57 “We’re Not Hospice for Cars”
35:19 Should Repair Shops Have an Age Limit on Vehicles?
36:32 Mike Admits He’s About to Make a Bad G-Wagon Decision
39:58 Matt Sees Mike’s Effective Labor Rate and Gets Sad
41:12 Mike Calls Capacity Calculators “Mental Masturbation”
42:02 Should Mike Finally Start Charging for Diagnostic Testing?
43:15 What McDonald’s Can Teach Repair Shops About Pricing
44:04 Qualifying Customers Before Giving Them Something Free
46:25 Mike Promises to Rage-Bait Matt Again
46:54 Raising Effective Labor Rate Could Add $500K in Capacity
49:11 What Should the Entry-Level Diagnostic Fee Be?
51:41 The Revenue-per-Employee Hiring Benchmark
55:05 Is It Already Time to Hire Another Technician?
55:49 Why Your Shop Can’t Operate at Redline Forever
57:17 “Good Dude Is Not a Qualifier for Employment”
59:42 Mike Prepares to Admit He Was Wrong About Free Diag