Kathy Guillory walks into marketing chaos for a living, and she loves it. She calls herself half Dr. House, half Sherlock Holmes.
On this episode of What's Your Process?, Kathy breaks down the marketing audit she runs for multi-location businesses. She explains why she needs the keys on day one, why your budget says more about your priorities than your plan does, and how she scores everything she finds so the fixes happen in the right order.
Kathy is the founder of Belle Bear Marketing, a fractional CMO consultancy for multi-location businesses, and the author of the children's book The Adventures of Belle Bear.
Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/diagnosing-whats-actually-broken
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