Power Up Your Life Podcast | Episode 69 | Mastering Media Visibility, PR, and Authentic Storytelling with Sarah Strackhouse
🌟 In this episode of Power Up Your Life, Kelly Resendez and Mandy McAllister sit down with Sarah Strackhouse, founder of Strackhouse Media, to talk about public relations, personal branding, and what it really takes to build visibility in today’s crowded media landscape. Drawing from her background in television news and entrepreneurship, Sarah shares practical advice on pitching yourself, repurposing content, staying authentic in the age of AI, and creating opportunities when the traditional path does not exist.
In this episode, you’ll learn:
🔹How Sarah transitioned from a career in television news to building her own media company
🔹Why PR is about long-term visibility and credibility, not just one feature or interview
🔹The biggest mistakes people make when they try to get media attention
🔹How to repurpose one piece of content into multiple assets for better reach
🔹Why authenticity matters more than ever in an AI-driven content world
🔹How to think about work-life balance during different seasons of life and business
🔹What to do when you feel stuck and need momentum
For anyone trying to build a brand, earn trust, and expand their reach, this episode offers a grounded look at how visibility actually works. Sarah’s perspective blends media expertise with real-world entrepreneurial experience, making this a valuable conversation for people who want to communicate more effectively and grow with intention. 🌱
💫 If you are a business owner, entrepreneur, or creator looking to grow your audience and strengthen your message, this conversation is packed with actionable insights on how to show up with credibility and confidence.
🌐 To connect with Sarah:
https://www.sarahstrackhouse.com/
https://www.strackhousemedia.com/
00:00 Meet Sarah Strackhouse
01:07 From News to Founder
02:10 PR Visibility Playbook
03:28 Common Media Mistakes
04:54 AI Versus Authenticity
06:28 Identity and Balance
08:51 Create Your Own Role
10:10 Getting Unstuck Mentors
12:10 Mentor Story Hard Call
13:53 GoBundance Women Spotlight
14:41 Systems for Mom Life
16:04 PR First Steps
19:35 Handling Negative PR
21:53 Answering and Weaving
23:29 Wrap Up and Connect
25:59 Final Outro
✅ If this content resonated with you, drop a like, comment, and share with your friends! For the latest PUYL Podcast episodes and more, subscribe @GoBundanceWomen
🚨 Ready to power up your business? Discover our new platform, Power Up Your Life Now: https://powerupyourlifenow.com
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