In this insightful episode, Ray Poynter, founder of NewMR, explores using ChatGPT as a co-pilot for research data analysis.

Ray covers study design, qualitative and quantitative analyses, data cleaning, driver analysis, and the use of ChatGPT for generating scripts and visualizations.

Ray also highlights the benefits and limitations of ChatGPT, emphasizing its role as a starting point and second pair of eyes for research projects.

Listen in to learn how AI can enhance your research and insights efforts.

00:00 Introduction and Disclaimer 00:39 Meet the Expert: Ray Poynter 01:54 Exploring ChatGPT Capabilities 03:28 Designing a B2B Market Research Study 08:55 Cleaning and Preparing Data with ChatGPT 17:32 Using ChatGPT for Quantitative Analysis 24:18 Driver Analysis for Hotel CX Tracking 31:02 Final Thoughts and Q&A

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