AI is moving fast in market research, but faster isn't always smarter. In this episode Rashmi Sharma of Knowledge Excel, Dimitri Liakhovitski of NielsenIQ, and Ali Pierce of KS&R bring sharp thinking and practical examples to one big question: how do we use AI to go deeper into the data without letting quality quietly slip out the back door?
You'll learn how today's researchers are spotting fraud that looks surprisingly good, testing the limits of synthetic respondents, and building AI-assisted workflows for open-end coding that keep human judgment where it belongs.
Watch the full webinar and download the speakers' slides here.
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