Anna Andreeva on the “Extremely Finicky” Consumer

Anna Andreeva joins us to break down what’s really happening beneath the surface of today’s consumer. While the consumer remains resilient, Anna describes them as increasingly “finicky” and selective, forcing brands to compete on innovation, differentiation and scarcity. We discuss the growing bifurcation in consumer spending, why experiences and beauty continue to outperform, which brands are successfully maintaining pricing power, and how tariffs are reshaping the industry. Anna also shares her views on the winners and losers across footwear, apparel and beauty, including who are the most exciting brands in the space right now.

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