In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on: 

✅ Her path from junior online marketer to leading international affiliate strategy 
✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences 
✅ Why patience and honesty beat "blind copy-paste" strategies abroad
✅ Her Top 50 nomination and what it means to her

🔗 Winona Bak on LinkedIn: https://www.linkedin.com/in/winona-bak-b95008209/
🔗 KUPONA GmbH: https://www.linkedin.com/company/kupona/

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