23 - This Changes Affiliate Marketing: The APMC Study with André Koegler

In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean.

He shares his insights on:
✅ Why 1 in 4 online sales in Germany involves affiliate marketing
✅ Why last-click attribution only shows half the real impact
✅ Which industries are already winning, and which ones are leaving money on the table
✅ What every brand needs to know about partner programs right now

🔗 André Koegler on LinkedIn: https://www.linkedin.com/in/andre-koegler/
🔗 APMC Market Study: https://www.apmc.online/marktzahlen/ 🔗 Book: https://andre-koegler.de/partner-renaissance/

Originally recorded in German, English version synchronized with ElevenLabs.

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