A retired Fortune 500 executive, a tech founder who just sold a company, a professional athlete and a wealthy widow may have similar net worths—but almost nothing else about the way you market to them is necessarily the same.
In this episode of The Velvet Rope Playbook, I explain why choosing the right affluent niche can make everything from your positioning and advertising to referrals and lead generation dramatically easier.
You’ll discover the five questions I’d use to evaluate an affluent niche, why access can matter more than market size, how to identify the trigger events that create buying opportunities, and why your best niche may already be hiding inside your existing client base.
Because the goal isn’t simply to find people with money.
It’s to find the affluent people for whom what you do is particularly relevant.
Visit getwealthyclients.com for more ideas on attracting affluent clients.
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