Marketing The Concierge Medical Practice

Why does someone who could have afforded concierge medicine for years suddenly decide to join a practice now?

That question may be considerably more valuable than simply defining your ideal patient.

In this episode of The Velvet Rope Playbook, I tell the story of David Emmerson, a successful 61-year-old business owner who isn't looking for a new doctor—until one frustrating Tuesday morning causes him to reconsider the way he's been receiving healthcare.

You'll discover why marketing the features of concierge medicine may not be enough, how to uncover the circumstances that cause prospective patients to start looking for an alternative, and a simple question you can ask new patients that could give you months of highly relevant marketing ideas.

We'll also look at how patient frustrations, physician retirement, life changes, convenience, health priorities and other circumstances can become useful marketing topics—without resorting to fear-based medical marketing.

Because “How did you hear about us?” tells you where a new patient came from.

“Why now?” tells you why they moved.

For more affluent-marketing strategies and information about my books, programs and ways to work with me personally, comment MORE.

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