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"Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

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Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal. 


Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself.


Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7


In this episode, we cover:


  • Why launching isn't the goal, and the real shocks of running a business
  • Busy vs building: why doing more ≠ more results
  • How to build structure that sticks: tangible weekly goals, accountability and results over process
  • The importance of knowing when to pivot
  • Mindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome


If you’ve ever felt like your goals are bringing you down, this one’s for you!


We Are Ladies Who Launch! 


CHAPTERS

00:00 Meet Dior Bediako

03:07 Using Business As Growth Tool

06:33 Why You're Busy Vs Building

14:29 Do Less, Get Better Results

18:42 When To Quit & Pivot

21:35 Find Your Bottom Left

25:00 Growth Needs Systems

32:17 Focussing On Being A Future Founder

36:30 How To Find Your Ideal Customer

41:03 Handling Being Copied

49:10 How To Make Decisions Under Pressure

51:28 When To Quit Your Job

57:01 Stop Feeling Behind

01:05:02 Ditch Imposter Syndrome

01:07:04 Final Thanks and Wrap


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