Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.
From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.
In this episode, we cover:
- How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space
- Lesson from building Mimétique completely self funded
- How storytelling and brand identity became her edge in an oversaturated market
- Do's and don'ts of launching a modern brand and managing the conflict that comes with it
- Fabienne’s top tip for solo founders
If you’re an aspiring founder looking to launch in the beauty space, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet The Mimétique Founder
01:55 Dermatology Family Roots
07:16 Going Back to University at 40
13:03 From Lab Vials to Le Bon Marché
15:38 The Challenges Of A Self Funded Launch
17:44 Building the Team
23:27 Designing the French Pharmacy Look
27:00 Founder Dos and Donts
33:06 Letting Go to Grow
35:18 Fabienne’s Five Year Vision
41:49 Rocket Round
47:46 Mentors And Dream Collaborations
50:22 Wrap Up
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Instagram: https://www.instagram.com/fabienne_sebaoun/
Mimétique: https://www.instagram.com/mimetiqueskin/
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