This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.
In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.
We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.
In this episode, we cover:
- The £30,000 Meta Ads horror story every founder should hear
- Why Gigi & Olive pivoted four times before finding its winning model
- The operational reality of running a personalised product business
- Why chasing revenue can be a dangerous growth strategy
- How customer obsession became Gigi & Olive's biggest competitive advantage
- The Gigi & Olive podcast is launching September 2026
- Building a luxury brand through community, not just marketing
- The mindset shifts every founder needs to scale with confidence
Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Georgie Le Roux, founder of Gigi & Olive
01:57 Introducing Gigi & Olive
05:47 How to Track Trends in Products
07:31 First Big Pivot to Own Designs
09:25 Building Personalisation Operations
14:06 Scaling Without Chaos
19:46 Serving the Same Customer in Multiple Ways
26:49 Meta Ads Horror Story
28:43 Building Brand Through Word Of Mouth
30:40 Next Business Pivots & Mindset
33:15 Building Luxury in Crowded Market
40:30 Building a Strong Brand Intentionally
41:24 The Gigi & Olive Podcast
43:35 Rocket Round
46:01 Phone Habits And Sleep
47:30 Profit Over Top Line
53:56 Financial Priorities And AI
56:47 Founder Boundaries As A Mum
59:32 Niche Brand Power Move
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Gigi and Olive: https://www.instagram.com/gigiandolive_/
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