Emma Johnson used to be a business strategist and coach, front and center on stages and inside her own launches. Today she's an Accredited OBM who built a fully booked practice for coaches and course creators, and she built it entirely around her two boys.
At the end of 2025, life circumstances shifted, and Emma made an intentional decision to be less visible. Instead of stepping away from her business, she pivoted into the work she'd always loved: systems, structure, and behind the scenes implementation, on a schedule that puts her kids first.
In this episode, we'll talk about:
- why Emma pivoted from a visible, launch based coaching business into OBM work
- how she built her whole business around school hours, and what that actually looks like day to day
- how she went from finishing OBM Accreditation to a fully booked roster in two months
- what she means when she calls herself her clients' “second brain”
- how she works asynchronously with clients across the US, UK and Australia without being online after school pickup
- the self-trust and boundaries that decide who she takes on as a client
Connect with Emma (Emma Johnson & Co): https://www.emmajohnsonandco.com/
Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.
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Until next time, keep building the business behind the business.
