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Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my business. The idea running through almost all of them is that there's now a fourth place your customers buy, inside AI chats like ChatGPT, Copilot, Perplexity, and the Shop app, and those assistants read your product data, not your beautiful homepage. I cover what each feature does, who should care, and the exact next step, then hand you the single 1% job to do tonight.

KEY TAKEAWAYS

  • Is your product data actually set up to show up when someone shops inside ChatGPT or the Shop app?
  • Could Campaign Autopilot run ads next to your existing setup, for the price of the ad spend alone?
  • What can Sidekick do now that it works inside your other apps and not just Shopify?
  • Are you still publishing theme changes live at midnight when Rollouts can schedule and A/B test them?
  • If wholesale buyers reorder about four times more often, why is B2B still switched off in your admin?
  • What's the one product description you should rewrite before you touch anything else?

CHAPTERS

0:00 The fourth place your customers are buying 2:30 Feature 1 — Shopify Catalog + Agentic Home 8:00 Feature 2 — Campaign Autopilot, free on paid plans 11:45 Feature 3 — Sidekick now works inside your apps 17:15 Feature 4 — Analytics upgrades: Insights and annotations 21:15 Feature 5 — Rollouts: schedule and A/B test your theme 25:15 Feature 6 — Run your store from Claude, ChatGPT, or Perplexity 30:00 Feature 7 — B2B comes to Basic, Grow, and Advanced 35:00 Feature 8 — Shopify Markets and Managed Markets 39:15 Feature 9 — Multi-entity selling on Shopify Plus 41:30 Feature 10 — POS v11 and the unified cart 45:15 Feature 11 — Smarter discovery in the Shop app 48:15 Three honorable mentions 50:30 Your 1% job for tonight

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