Your Shopify dashboard says forty percent of your customers come back, but that number is quietly answering a different question than the one you think you asked. In this episode I pull apart the three behaviours Shopify blends into one returning customer rate, and I show you how to build the honest number underneath it: your elective second-purchase rate, the share of customers who chose to come back without a subscription doing the work. We build a proper cohort on the whiteboard where a proud 40% becomes a 25% that tells the truth, I show you how to pull yours with Sidekick in about ten minutes, and I give you a simple four-profile grid to know exactly what to do next. This is episode three of the Repeat Commerce series, and it adds two more lines to your Repeat Commerce Scorecard.

GET YOUR SCORECARD 

Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/ 

KEY TAKEAWAYS

  • Why isn't revenue or ROAS enough to tell you if your store is actually healthy?
  • Is Shopify's returning customer rate wrong, or is it just answering a different question?
  • How do subscriptions quietly inflate your repeat rate and hide a leak?
  • How do you build a proper cohort to find your true elective second-purchase rate?
  • What's the fastest way to pull this number using Sidekick on any Shopify plan?
  • Which of the four repeat-commerce profiles is your store, and what should you do about it?

⭐️ Please support our amazing sponsors that make this possible ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

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