Tell, Don’t Show: the Mass Misuse of Microcopy by Relly Annett-Baker

Join me on a fast and furious tour of all the ways we screw up helping users do what they came to do. We’ll see exhibits from the following categories of UI horrors:

• Sticky bandage
• Vow of silence
• Overeager assistant
• The only customer is you

and my personal least-favourite

• To you this is a tool to get work done, to me this is art

Do you want fewer leaky funnels, better user created data, and to be able to meet the needs of different user groups through one interface? We’ll then take a look at how to achieve this by building better instructions, fallbacks and reroutes into products and tools. All through the power of simple, effective, well-placed sentences.