Leveraging Cultural Knowledge for Global UX by Chui Chui Tan

Expanding into international markets isn't just about translating content or adjusting payment systems. Local cultures, political contexts, technological landscapes and social norms all shape how people perceive and interact with products or services.
In this talk, Chui Chui Tan will challenge traditional perspectives on cultural awareness in UX. She will show why it's time for UX professionals to rethink how cultural factors impact global design, and how to translate that understanding into meaningful actions.
Through case studies and lessons from real-world international product launches, this talk will prompt attendees to reassess their approach to global UX, offering new frameworks for embedding cultural insights into every stage of product and business development.