Design for Impact by Erin Weigel

Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A/B testing.
In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product design.
She also introduces the Good Experimental Design toolkit. These easy-to-follow templates usher teams through the logic needed to design trustworthy experiments that you can learn from so you can make things better—not just different.