How do you get more leads to your offers? It's the question every business owner is asking — and one that even marketers struggle to answer, because the answer keeps changing.

What worked in 2019 isn't working as well today. What worked before social media is unrecognizable now. And with AI reshaping everything again, it's easy to feel like you're always starting over.

You're not. You just need a better process.

In this episode, Ashley digs into a listener question that never gets old and walks through a framework she learned her freshman year at Murray State that still holds up today: RACE — Research, Action, Communication, Evaluation.

In this episode we cover:

  • Why the goal isn't to find the one lead generation method that works forever — it's to build a process that tells you what works right now
  • How marketing has shifted from phone books and door-to-door to internet, social media, and AI — all within the last 30 years
  • The RACE framework and how to apply it to your lead generation problem today
  • Ashley's exact method for using Claude to build a research prompt and Perplexity to run it — and why these two tools do different jobs
  • Why you don't take AI research output and run — and what to hold it up against before you build your plan
  • How to build a focused 30-day action plan from your research instead of a six-month overhaul
  • The evaluation step most people skip — and why deciding your 3-5 success metrics in advance changes everything
  • How this ties directly back to the Better Questions series: CEOs measure what moves the business, not what makes them feel good

If you've been shooting from the hip on lead generation, this episode gives you the process to stop guessing and start building something that actually works.

Want to keep the conversation going?

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Ashley Conway | Marketing Strategist for Women Entrepreneurs. Innehållet i podden är skapat av Ashley Conway | Marketing Strategist for Women Entrepreneurs och inte av, eller tillsammans med, Poddtoppen.