Got a marketing question? So did one of your fellow listeners — and it's a good one.

What's the actual difference between marketing and positioning? People use these words interchangeably all the time. They're not the same thing. One comes before the other, and skipping it makes everything harder than it needs to be.

In this episode we cover:

  • Why positioning is a foundational marketing piece — and why you build it before anything else
  • The U.S. state analogy that instantly clarifies what positioning actually means (and why Florida is doing it right)
  • How marketing and positioning work together using a real example with audience, goal, and relationship-building layers
  • 4 questions to identify your positioning and build your marketing around it

If your marketing sounds like everyone else in your world, there's a good chance your positioning isn't as clear as you think. This episode will show you where to start.

 

Want to keep the conversation going?

  • Listen to more episodes of the BeWeird Marketing podcast
  • Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

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