Marketing shouldn't end once a lead reaches the sales team.

In this episode of Authority Architects, Heather Harlos, Global Vice President of Programs and Enablement at Coro, explores how stronger alignment between marketing and sales can create better customer experiences and more effective growth.

From understanding how sales teams actually work to meeting buyers where they already seek answers, Heather shares a practical approach to building credibility, nurturing prospects, and keeping marketing involved throughout the buying journey.

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