LLMs can make marketers faster, but they can't replace human taste.

In this episode of Authority Architects, Paul Traficanti, product and growth leader at Nextworld, shares how his team uses LLMs to accelerate go-to-market research and give sales teams better intelligence.

Paul also explains why AI-generated marketing can quickly become average without the right context, expertise, and critical thinking, and why the human side of marketing may become even more important as AI becomes more common.

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