Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones.
And this blind spot could be killing your growth (thanks, Google).
In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCommerce brands unprecedented control over their targeting.
The key issue with Performance Max has always been the "black box" nature - hiding how much of your success comes from people already searching your brand name versus genuinely new customers.
Luke breaks down the new solution to this problem, explaining how to properly implement Google's new brand exclusion features to maintain visibility in shopping placements while filtering branded search traffic.
This allows for accurate measurement of performance while protecting valuable real estate in search results.
Key moments:
00:00:57 The black box explained 00:01:53 Brand searches can inflate metrics 00:02:48 Brand vs generic searches 00:04:35 Previous keyword limitations 00:06:05 The leaky bucket problem 00:07:15 New visibility solution 00:08:42 Brand list implementation 00:09:09 Understanding negative keywords differently
Ready to stop Performance Max's deceptive reporting and truly understand where your ad spend delivers the best results?
Tune in to master these new tools and stop leaving money on the table for your brand.
Podden och tillhörande omslagsbild på den här sidan tillhör
Luke Smith. Innehållet i podden är skapat av Luke Smith och inte av,
eller tillsammans med, Poddtoppen.
