We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies.
This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program.
Starting with a modest $2,000 monthly ad spend, the brand evolved from having no advertising experience to achieving consistent $15-16 CPAs - and scaling towards 20 orders per day.
I share specific metrics throughout the journey, including how click costs decreased and how they identified which products resonated most with customers.
You'll discover when to use Meta vs Google, how to properly measure click-through rates, and which ads drastically improved performance.
I also share their transition from Shopify Mail to Klaviyo and how they implemented my SC3 method to create synergy between Meta, Google, and email marketing channels.
This episode offers a complete roadmap for new e-commerce brands looking to establish profitable digital advertising.
Key Points
00:00:20 Client background and starting point 00:01:30 Meta outperforms Google initially 00:02:40 Monitoring click efficiency 00:04:20 Budget allocation and strategy 00:06:10 Optimizing product-specific ads 00:08:40 Sales performance tracking 00:10:40 Finding the winning product ad 00:12:20 Analyzing AOV trends 00:13:50 Email platform migration results 00:14:30 Branded search campaign effectiveness
Ready to apply these strategies to your own brand?
Listen now to discover the exact process that transformed this kids apparel business and how you can implement similar tactics for your e-commerce growth.
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