Elevator Pitch Coaching: Stop Asking for "Anyone Buying or Selling"
Episode 89 | Business Networking & Referrals Podcast
How do you make your elevator pitch memorable when you're in an industry where everyone says the same thing?
In this live coaching episode, Faithann Basore works with REALTOR® Michelle Spurlock of Spearhead Realty to transform a broad referral request into a clear picture of the exact client she's looking for.
Instead of asking for "anyone buying or selling," Michelle discovers how to help her networking partners recognize the conversations that happen long before someone ever asks for a Realtor.
You'll also hear the answer Michelle developed to one of the hardest networking questions:
"What makes you different?"
Whether you're in real estate or any service-based business, this coaching session will help you become easier to remember, easier to refer, and more confident in the way you talk about your business.
In This Episode You'll Learn:
⭐ Why "anyone buying or selling" is one of the weakest referral asks.
⭐ How to build an elevator pitch around one star instead of a star-studded list of services.
⭐ Why your networking partners need to know what people are already saying before they realize they need you.
⭐ How to teach people to listen for referral opportunities instead of waiting for someone to ask for a recommendation.
⭐ A practical strategy for answering the question:
"What makes you different?"
⭐ How setting healthy boundaries can actually make clients trust you more.
⭐ Why life changes often create better referral opportunities than asking who needs your service today.
⭐ A simple conversation strategy that naturally leads people toward talking about buying or selling a home.
Connect with Michelle Spurlock
📧 mDiscovery Call to explore how a customized Pitch Strategy Session can help you confidently describe what you do, attract better referrals, and make your conversations more memorable.
Connect with Faithann Basore
🌐 The Networker's Tour Guide
💬 Premium OKC Networking, Faithann's online community
