Lead magnets aren’t what they used to be… with AI tools like ChatGPT and Gemini making generic advice instantly accessible, the classic “5 tips to…” freebie just doesn’t cut it anymore. So what are people actually signing up for in 2026?
In this episode, I’m joined by email marketing expert Rachel Caborn to unpack what makes a high-converting lead magnet today, how it should work alongside your website, and the nurture sequences every coach or service provider should have in place.
If your list isn’t growing, your freebies aren’t converting, or your email marketing feels like shouting into the void, this one’s for you. Expect practical insights, a few strong opinions, and a refreshing take on what’s actually working right now.
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