OpenAI just launched its merch store, Supply Co., dropping everything from $15 socks to $175 half-zip sweatshirts — including a $70 ChatGPT-themed basketball inspired by the Warriors. Designed to celebrate AI milestones, not fashion trends, the collection’s vibe is nostalgic, sparking debate over whether tech giants can pull off streetwear. Echoing past pop-ups like their 10th-anniversary event, OpenAI joins Figma and Shopify in selling branded gear — items that are selling out fast and even reselling for hundreds online, turning merch into a collectible and a smart marketing move in a world where traditional ads aren’t cutting it.
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