Burger King’s rolling out a bold new Whopper Guarantee: if your Whopper doesn’t meet the mark, they’ll remake it on the spot and throw in a free classic Whopper coupon for your next visit—valid through August 31 at U.S. locations (no Impossible Whopper or Jr. included). To back it up, they’re introducing “Your Way Champions”—trained staff who’ll greet you, verify your order, and handle any hiccups. All this follows four months of listening to customers, including sharing the CEO’s personal phone number for feedback. The big picture? Burger King’s U.S. sales are rising, they’re investing in remodels and ads, and they’re even owning past mistakes—like their Oscars campaign. More changes are coming this year, including menu updates, as they push hard to win back customer trust.
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