Christopher Nolan’s “The Odyssey” is smashing box office records, propelling IMAX to a record projection of $1.4 billion in ticket sales this year—and proving the premium format is still king. The film raked in $52 million on its opening weekend, with IMAX screens capturing 20% of its global debut despite being a tiny fraction of total screens. That demand is fueling theater expansion: IMAX installed 38 new systems globally in the last quarter, the most in any second quarter in a decade, with over 400 contracts already in the pipeline. With a stacked slate ahead—including “Spider-Man: Brand New Day,” “Resident Evil,” Tom Cruise’s “Digger,” “Godzilla Minus One,” and “Dune: Part Three”—IMAX is riding a wave of studio and exhibitor enthusiasm, cementing its status as the go-to destination for blockbuster experiences.
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