British Airways’ parent company IAG is scaling back its 2026 growth plans after a brutal profit drop—earnings fell 35% to £626 million, fueled by soaring fuel costs and weaker demand in key European markets like Cyprus and Turkey. Blaming budget rivals for flooding the skies with cheap flights, IAG says it can’t pass on rising costs without losing passengers. While long-haul routes remain strong, short-haul travel is turning into a tough fight—with even Ryanair cutting prices due to softer demand. IAG’s still flying, but it’s time to sail smarter.
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