Great ads pointed at a broken funnel will never make you money.
Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what actually gets checked before a single dollar goes to a client's funnel — and the fixes most people never bother to look for.
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🚀 BUILD YOUR AI WORKFORCE LIVE
Three live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for.
Learn more 👉 https://theaiworkforcelab.com/
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Session recordings are the cheapest conversion lift available and almost nobody uses them — Emma has doubled conversion rates off ten videos.
Then there's the design stuff people get wrong every time: twelve fonts, size-11 copy for an older audience, stock photos your customer can't see themselves in, and video elements wider than a phone screen. Plus the testing pass most people skip, and how Emma's agents now build the avatar, redesign the page, and rank what to split test next.
⏱️ TIMESTAMPS
1:14 – Your funnel failed the Tin Man test
1:46 – What gets checked before we run traffic
3:22 – Session recording tools (and the free one)
10:56 – Doubling a conversion rate off 10 recordings
11:55 – If you won't let them win or fail, don't hire them
15:32 – Subscribe + comment break
16:08 – If your funnel looks like an 8-year-old built it
16:58 – Twelve fonts, hot pink backgrounds, size-11 type
20:44 – The stock photo problem nobody catches
22:03 – Test on mobile. Then test on everything else.
25:04 – Hand it to someone outside your demographic
27:16 – Agents that build the avatar and rank your next test
🎁 FREE RESOURCES
Grab all our guides, checklists, and growth tools in the Hidden Control Chamber: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber
📬 AI COMMAND BRIEF
Our free daily newsletter — written end to end by our agents.
👉 https://aicommandbrief.com/
Get in Touch with Emma Rainville
YouTube: https://www.youtube.com/@followtheybrpodcast
Website: https://wizardofops.com/
Instagram: https://www.instagram.com/emma_rainville512
LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguru
TikTok: https://www.tiktok.com/@emma_rainville512
Connect with Mitch Barham
Mastermind: https://paidadsmastermind.com/
Website: https://barhammarketing.com/
Instagram: https://www.instagram.com/beardprenuer
LinkedIn: https://www.linkedin.com/in/mitch-barham
TikTok: https://www.tiktok.com/@beardprenuer
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