When someone tells Emma Rainville "back when I was making the most money," she hears something very different than what they meant.
Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) take apart the myth that if something worked once, it'll work again — and why some of the smartest marketers they know keep falling into it.
Consumer behavior has flipped underneath everyone. Mitch thought Facebook was a fad and learned it the expensive way. Updates used to land every six months — now it's every other day. Plus Emma's contrarian rule for ad platforms, the morning routine that keeps her informed without the doomscroll, and why "that worked in 2012" is the most expensive sentence in marketing.
⏱️ TIMESTAMPS
1:24 – The myth, and the smart people who fall for it
2:04 – War Room vs. Driven: why the same playbook doesn't transfer
5:00 – "Back when I made the most money"
6:49 – Still running single keyword ad groups?
8:10 – Cutting out everything you can't control
8:40 – The daily brief that replaced the news
9:01 – Subscribe + comment break
11:42 – Six months, then three, then every other day
12:16 – When everyone zigs, go look the other way
13:16 – "You'll be obsolete in five years" (it was faster)
14:02 – Selling in ChatGPT without a website
15:53 – 1999 was great. Netscape isn't a thing.
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Get in Touch with Emma Rainville
YouTube: https://www.youtube.com/@followtheybrpodcast
Website: https://wizardofops.com/
Instagram: https://www.instagram.com/emma_rainville512
LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguru
TikTok: https://www.tiktok.com/@emma_rainville512
Connect with Mitch Barham
Mastermind: https://paidadsmastermind.com/
Website: https://barhammarketing.com/
Instagram: https://www.instagram.com/beardprenuer
LinkedIn: https://www.linkedin.com/in/mitch-barham
TikTok: https://www.tiktok.com/@beardprenuer
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