This episode, we bring you Annick's first-hand account of the 2026 AIM Expo in Anaheim, California, focusing on emerging motorcycle industry trends and technological shifts. Annick highlights significant advancements in helmet technology, specifically noting the integration of premium audio and safety braking lights by manufacturers like Cardo and Sena. While reflecting on the decline of traditional motorcycle shows, the narrative criticizes several major brands for poor marketing and lack of professional representation at the event. In contrast, it praises companies like Honda for lowering prices and others like Beta and Norton for their innovative designs and enthusiastic engagement with the media. The overview also identifies the growing presence of electric vehicles and the increasing visibility of female brand ambassadors as key indicators of the industry's evolution.
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